The New Player of the Internet, SEO (Search Engine Optimization)
SEO (Search Engine Optimization), ushers in the era of the internet. In other words, it is the process of getting one’s online content right, so that it ranks top as a result of searches of a certain keyword. Although, it does not mean a single thing to you. let’s break it down further for you.
SEO is the magic and above all the most important thing to focus, if you want to rank your article to rank high up among the searches on the internet. Let’s take up an example, say you want to search about digital marketing.
Now, for this you will enter “Digital Marketing” in the search engine, this becomes your key phrase. A key phrase is a word that Google or any other search engines focus on to get the desired search result.
As you enter the key phrase, the search engine will give you all the results which represent the key phrase you have just entered. Now, the real question arises why do some results rank higher and why others lag behind? The answer is simple, SEO (Search Engine Optimization), this tool makes all the difference among the rankings of the results.
Does SEO (Search Engine Optimization) matter?
Any company, website developer, firm or blogger should understand the importance of this if you want to rank your website among top in the search results. Although, one has to work on it, use it and conversely optimize it in the best possible manner.
Many a time, we have seen that firms fail to get clients, bloggers fail to get viewership, companies fail to get contracts and the reason for all this is SEO (Search Engine Optimization). Many a time, bloggers, firms, companies, even after creating a top-notch website fail to rank in the search results.
SEO (Search Engine Optimization) is not a fancy word out there. It is a simple process that should be followed to get the desired results.
Let us break it down for you:
Overview of SEO (Search Engine Optimization) :
Does SEO (Search Engine Optimization) even matter, dig deeper and you will know it’s the only thing that matters? The majority of online searches are done through search engines. No one remembers the names of websites these days, people only search for the key phrase. Therefore, it becomes important to rank your website.
And combined with the fact that the results on the top page get the greatest number of clicks. Rarely, anyone does move forward to the second page.
If your website, blog or content is on the second page, then it is like a drop of water in the ocean with no existence on the world wide web.
How does search works:
We can go thousands on defining how does Google search work, it will be a never-ending process to define the working of other search engines such as Bing and Yahoo. Contrarily, fear not we will here give you a brief description of the working of Google’s search algorithm.
Now you need to understand one thing there are two sides to SEO just like two sides of coins,
The white hat SEO is like a genuine form of SEO (Search Engine Optimization). Notwithstanding, it refers to relevant content being published i.e. no plagiarism. This has authentic and has true information, it does not best about the bust and offers true and accurate information. It should not be gossip in order. It should offer grammatically accurate sentences, uniqueness, and authenticity.
2. Black Hat SEO (Search Engine Optimization):
The black hat SEO is more like the shady person who offers to get things done under the table. One uses duplicate contents, pasted from some other website. It has irrelevant links to other websites that do not match with the content. It does not have authenticity, uniqueness or important information.
Grey Hat SEO (Search Engine Optimization):
Grey Hat SEO (Search Engine Optimization) is the recently developed category of SEO. It carries little from the White hat and Black hat and has a little uniqueness, authenticity, content.
These were the three types of SEO’s; it is totally up to your choice which course of SEO you want to follow. Accordingly, beware of search engines would flag you of course for following Black hat or Grey hat SEO. Accordingly, It is totally your choice which SEO (Search Engine Optimization), meanwhile you want to follow, but you should follow Black hat and Grey hat SEO with caution.
Now, these are the categories for SEO now we shall focus on the types of SEO’s which are the following:
1. On-page SEO (Search Engine Optimization):
On-page, SEO is the practice of optimizing each and every page of your concerned website or blog in order to rank higher among the search results. It is a time-consuming process but it is worth spending the time on. On-page SEO (Search Engine Optimization) is a gradual process that has evolved in recent years. It has several elements that are to be focused on before going online.
Some of the important features of On-page SEO are the following:
“Content is the king and your bog is the subject”. This is true for each and every website be it the most ranked websites like Amazon, Microsoft or the worst ranked websites like Yale University School of Art, YES! You heard it right, is in the worst ranked website. The major and only difference is the content posted on them, the look, the accessibility, the visuals.
Any blogger or developer would tell you the importance of content by saying just one word, “MOST”. You should focus on content if you want to rank your website a notch up in the world wide web. Otherwise, you would just fall flat on the net with no recognition even after having a good name.
Going on and on for over 10, 20 pages is not enough, however, the size of the content does matter but so does the quality. If the content is king in the same way quality is queen. You cannot just ramble on about 100 pages worth of nothing in your write up for users to read and understand. You should focus on writing the good and legible language in your content. Even though you are new, don’t worry once you start writing you will soon the hang of content writing and would improve in your skill.
3. Keyword search:
You should focus on choosing a good topic for your content, don’t ram on about anything irrelevant. The topic should be current and should be hot among internet searches.
4. Use of Keywords:
You have your keyword great! Now just focus on getting the keyword in your content. But, don’t do stuffing of it. Search engines have gotten smarter over the years, you do stuffing of keyword and they all flag you. Hence, your keyword should be present in strategic places in your content.
You should post regularly on the net if you want to improve blog’s or website’s ranking on the world wide web. The freshness also includes authenticity, uniqueness as well as regular posting.
6. Keyword Selection:
Select the keyword which is currently in trend. For example, take how many users would search Amazon and how many would search William Shakespeare, in a day. Obviously, you know that the former is going to be having a lot more searches on any particular day. Thus, you should focus on selecting the right keyword for your blogs.
7. Mobile friendliness:
Nowadays, the world has gone online on mobiles. You should focus on developing mobile-friendly websites or blogs. This will guarantee increased traffic for your website or blog. Everyone has mobiles but not all of us have systems.
8. Page speed:
Remember how many times you have skipped? Because a page just because it took a lot of time to load. A similar case holds for your website or blogs. You should focus on the fact that your page should faster.
Now let us get into the technical details of the On-page SEO (Search Engine Optimization), which are the following:
1. Title of SEO (Search Engine Optimization):
The title of your content and the title of your search result should match. It is an important condition for the ranking of your website or blog.
2. Meta description of SEO (Search Engine Optimization):
The meta description refers to the short description below your search result. It contains a short first-hand description of your blog or website.
3. Slug of SEO (Search Engine Optimization):
A slug is a part of your URL which summarizes the details of your content in one or two short phrases.
Now let us focus on Off-page SEO,
Off-page SEO (Search Engine Optimization)
Off-page SEO (Search Engine Optimization) refers to the techniques other than On-page SEO (Search Engine Optimization) to improve ranking such as link building. Although, it is not limited to this only.
It has following categories:
1. Anchor Text
2. Social Bookmarking
3. Article submission
4. Blog Commenting
5. Documents Sharing
6. Profile Creation
7. Classifieds Creation
8. Press release Submission
9. RSS feed Submission
10. Video Submission
We can say that SEO (Search Engine Optimization) should be the key focus of any blog or website. The developer should focus on getting the SEO of the blog and website correct. He should focus on the type of SEO (Search engine Optimization), that he has to use. It can be the White hat, Black hat or Grey hat SEO.
He should also focus on using both On and Off page SEO (Search Engine Optimization). And both of these are very important to improve the ranking of your website and blog. One should also focus on the authenticity of the content. The content is of paramount importance, it holds the key to ranking your website. The content should be unique, fresh, accurate, correct and detailed.
Hence, you should focus on the above key factors of SEO (Search Engine Optimization) to get your website and blog improve in ranking.
What is the importance of SEO in Digital Marketing?
SEO (Search Engine Optimization) is an enigmatical term that has taken the internet by storm. It is a process of optimizing a website along with the content of the website so that it will appear in the foremost position in the organic result of searches. It is a combination of technical and Marketing. SEO requires an understanding of how a search engine works, for what people search for and how and why people search.
It is a methodology of techniques which is used to increase the number of visitors to your website by obtaining a high result in Search Engine. It is a process of optimizing a website along with the content of the website so that it will appear in the foremost position in the organic result of searches. SEO requires an understanding of how a search engine works, for what people search for and how and why people search.
The method involved in SEO strategy
- On-page optimization: It is an SEO technique to increase visibility and user traffic on the website. It also involves activities that make a website friendly to search engines like Google, Yahoo, etc by applying techniques like website should have all the important pages with good density of keywords.
- Off-page optimization: It is other than making changes on the website. This refers to activities carried outside of a website to improve the visibility, accessibility of a website. This is also known as ‘link building’ which aims to increase the number of links connected to a particular website.
Digital Marketing: It is a marketing technique used to promote a brand, products, and services through digital technology Like email, Tv, mobile, radio, etc. Content marketing, social media marketing, PPC (Pay-per-link), E-mail Marketing these all are the examples of Marketing that is done digitally. SEO is a technique to collect traffic on the website. It involves various tactics to increase the number of visitors on your website hence ranking the website on the top. Ranking of a website mostly depends on the SEO factor. It is important to keep your organization visible among users, therefore, various subsets of digital marketing are important. One of them is Social engine optimization.
Why We Use SEO in Digital Marketing?
- PC and other marketing techniques are not pocket-friendly whereas, SEO, on the other hand, is pocket-friendly
- SEO is meant to increase the traffic on your website an effective SEO strategy would definitely improve your website traffic.
- Mobile SEO is important to increase the visibility of your website. Using mobile phones nowadays has become a vital role in our daily lives and this makes it an important factor in digital marketing. Google also consider mobile website searches as the primary content for ranking of search engine.
- It also helps in collecting more Return on investment (ROI). If your search engine ranking is good it also helps to attract the visitors and also results in increasing the conversion rate due to the higher ranking. In short, SEO helps to increase ROI, Conversion rate and
- SEO is necessary for driving more traffic instead of email marketing and SMO technique.
How SEO is important for Digital Marketing?
SEO: A Key to success in digital marketing is the only Ranking factor but, it is not so easy to gather traffic on a particular website though there are some techniques that can ensure its probability. SEO is an art of driving traffic to your website by increasing its visibility. Constant working on SEO will definitely bring success in the field of digital marketing. Some factors ensure that SEO is really important in Digital Marketing
- Users generally prefer the website which has a higher ranking in search engines, and we can increase the search engine rankings by SEO (search engine optimization). It helps in the promotion of a brand or website, sharing on Social Media platforms such as Facebook, LinkedIn, Twitter, Instagram, etc.
- It will keep you in the competition by increasing customers to your website. Suppose there are two websites in the same field. A website that has a higher ranking in the search engines will have more visitors.
- A user has more trust in search engines and they will prefer those websites which have a higher rank on search engines.
Consequently, it is must say SEO is an important part of marketing digitally because without it digital marketing is nothing. SEO is totally devoted to getting higher ranking on the search engines and User attention towards your website which will automatically result in increasing the profit for your business. The Strategy of the search engine needs to be changed with every new invention and changes in search engine. It is important to keep updated with every change in SEO, Digital marketing, search engine, and ranking strategies. Time to Time updating will make your website more user-friendly and will drive more traffic to the website.
At Quickweb, we have a team of SEO experts who helps to increase the visibility and searchability of your website by various digital marketing solutions. We offer digital marketing services to our clients. We have strong and powerful solutions to advertise your business online making its visibility more in front of the targeted audience online to increase the growth of your company as well as to increase the Return on investment (ROI).
With the help of our social media marketing(SMM), SEO and SMO, our experts will develop your social media presence by building your user base to grasp the power of social media, Because we make Time to time improvements to the system to make it more effective, user-friendly as well as to increase its efficiency. we also have a set of latest emerging and trending technologies with the team of technical professionals that are required for the successful accomplishment of business also results in increasing the competition for other competitors.