Keyword research in Digital Marketing are the key words and phrases in your web content that makes it understandable and possible for the Users to find your site through search engines. Quick web is one of the best web design and digital marketing company doing proper keywords research while doing seo and analysis the targeted keywords seo gives better result. Keywords are the most significant and fundamental element of SEO (Search Engine Optimization). Users generally use keywords when they are searching for something on the internet.
It is important to Optimize keywords for your business. SEO helps to make your website rank higher by increasing the visibility and searchability of your website. SEO keywords range from a singular word to a lot more than complex phrases to attract the relevant and organic search traffic. As an owner of a website, you want keywords on your page that are more relevant to what people search so that they have a better chance of finding your content among the search results.
Keyword research plays an important role in Digital Marketing it also helps in search engine. Many people bypass keyword research because it take time and why spend time when you already know what you want to rank for?
The answer is that what you want to rank for and what your audience actually wants are two big different things. Focusing on you audience and then using keyword data to having those insights will make much interesting campaigns than focusing on arbitrary keywords.
There are mainly two types of keywordsShort tail keywords and long-tail keywords
1. Short tail keywords
Using short-tail keywords is the most effective way to drive traffic to your site. Short tail keywords are also known as the ‘’ head terms’’. These are the phrases containing 1 to 3 words. For example ‘’Recipe‘’, ‘’Pasta Recipe’’, ‘’White sauce Pasta recipe’’.
Short tail keywords generate thousands of visitors to your website, But on the other hand, they are highly competitive and also harder to rank on Google. However, With some patience, hard work and also by using a correct approach it also helps to rank higher in the search results.
2. Long-tail Keywords
Long-tail keywords are phrases consisting of more than 3 words. More than 70% of internet searches are done using long-tail keywords. For example ‘’Restaurants offering free home deliveries’’ Long-tail keywords are more specific. You will get fewer visitors to your website using long-tail keywords in comparison with short tail keywords. But the plus point, on the other hand, is there is more intention of purchasing because the user who is searching for something specific has more intent to purchase.
From the above, you have noticed that customers are searching for some specific brand. By using long-tail keyword customer will land exactly on the page he is looking for and will be more likely to buy from you. Compare to short term keywords customers would land on the pages optimized for the search result making the search less effective and also reduces the chances to buy from your site.
- Higher chances for the customer to purchase.
- High Conversion rate
- Low Competition level
- Low Search Volume.
Importance of Keywords for SEO
The majority of people look for products services, brands and many more online. The first thing they do is type in a keyword phrase in the search box. Keywords in digital marketing work as a connector that connects them to the audience. The main idea behind SEO is to target audience through specific keywords and terms. Keyword research helps the audience online to search and find the common words they use and speak in their daily lives. Words and phrases that are linked to the theme of your website are identified with the help of keywords. This also helps your website to hold a good position in the result of searches. Keywords research also helps you to save money by only focusing on the keywords that will deliver good results rather than focusing on keywords that do not generate any traffic.
90 out of 100 users make the use of a search engine to search for information. They do this by typing a keyword phrase. That is why it is important in the process of matching your website content to what the user is searching for. Importantly to make the right use of keywords to drive traffic instead of using keywords that only attract traffic that will not contribute to your business.
People usually depend on the result of search engines and the keywords to purchase a product online and rarely they go beyond the first page of search results to look for options. If a consumer is searching for you and the search terms he put is not within your website content, It is very likely that he might not able to find you this shows that keywords need to be relevant to the search terms that the user is looking for.
You need to know how people are looking for the products, services or information. In order to make it the easier concept of keywords are evolved otherwise, they will land on many different pages in the search results. SEO helps your site to rank above your competitors by implementing keywords.
As a business owner. The right keyword research process would be your ticket finding a success. These are the following steps that will put you in the proper track.
- Creating your list of keywords.
- Well, organize your list using a keyword research tool.
- Improve your shortlist using keyword suggestions
- Careful in using broad keywords.
- Use keyword research for the products and services you offer.
- Maximize long-tail keywords instead of short.
Quickweb is one of the leading digital marketing company in Delhi NCR. We have a creative team of designers who helps to design and develop an attractive, responsive and comprehensive website to present your business to the world. Have a team of digital marketing experts and also provide various services such as SEO (Search Engine Optimization) , SMM (Social Media Marketing) , SMO ( Social Media Optimization), PPC( Pay per click), and other kinds of services to boost your business. Hence, we also help our customers to get the best results of what they are looking for by providing them relevant search results from the keywords they use. This also makes it easier for them to land on the pages what exactly they want. Consequently, it Increases the chances of purchasing the products and services from your website.